is
the most important aspect of interactive media. But it must be dictated
by content. There are too many (admittedly good-looking) sites on
the web whose designers couldn't help jumping into the aesthetic issues
before learning what the site was to be about--and before considering
how their designs could help convey the site's message.
So
we listen. We read your mission statement. We read your junk mail.
We delve. We ask questions.
We
don't believe that you can select one of several prefab interface
packages (such as are offered elsewhere) and expect adequately to
represent your ideas. Do you?
Only
after becoming thoroughly familiar with the 'culture' of your organisation
and working with you to develop an in-depth assesment of your needs,
do we begin to work on your site's blueprint. Then we jump right in
We
Build. We identify your objectives, design the look and feel of your
site, and define its Information Architecture. We have the talent
and technical chops to construct anything from simple static sites
to data-driven e-commerce systems.
We
Test. We monitor search engine activity and we make meaningful design
changes to sites to make them better suit the needs of visitors. Working
with this data together, we help clients mold publishing or marketing
programs to address audiences appropriately.